AMBASSADOR
PROGRAM
GUIDELINES

MEDIUM RARE CHEF

WELCOME TO THE COMMUNITY

Welcome to the Medium Rare Ambassador Program: our motley crew of influential chefs, bartenders, dishwashers, hosts and more who’ve signed-up to share our brand with their most valued commodity, their followers. Trusting us with your community is not something we take lightly. In fact, we’re not just grateful, we’re damn honoured.

Our ambassadors are the hardest working, most humble and honest people in the food and beverage industry. You’re the unsung heroes who work the brunch shift hungover. Who put up with bad tippers, double-shifts and no-shows. We’re inspired by your thick skin and hard-earned respect. Most people can’t handle this industry. But then you’re not most people. Like us, you’re cut from a different cloth.

So, just what is it that you’ve signed up for?

In simple terms, a relationship. We give you great Medium Rare swag and, in exchange, you share it with your Instagram followers. You also get to give them special discounts for Medium Rare products. So, if they like what they see, you make it easy for them to score their own gear. We also ask that you share a few details about how your followers reacted to your sponsored posts. More on that later.

This guide outlines everything you need to know about being a Medium Rare Ambassador. If we’ve missed something or you have questions along the way, give us a shout. We’re just a text or DM away.

Our Story

A decade ago, we were two hard-working chefs who looked like they spent more time under the hood of a car, than in the kitchen. Clad in drab, uncomfortable and shapeless uniforms we didn’t just look bad, we felt it. For an industry focused on presentation, it seemed chef apparel had missed the mark. That’s when we realized, we’re cut from a different cloth.

We don’t serve bland. So why should we wear it.

Tired of the standard fare, we set out to create a line of culinary apparel we actually wanted to wear— durable, high-quality gear with a streetwear aesthetic. Pieces that made us look good and feel good, whether we were in the kitchen, on the floor or at home. It was 2008 and a new look was taking shape. Medium Rare Chef Apparel was born.

And the industry noticed. Today, our gear is worn in kitchens, behind the bar, serving food and hosting guests. We’ve outfitted Iron Chefs, Top Chefs, Wall of Chefs and home chefs. You can find us in chain and family-owned restaurants, in storefronts and online. Hell, we’re even in gardens and soap factories. Wherever hard-working industry folks are, you’ll find us.We don’t believe uniforms come with uniformity. Break free and let your creative juices flow.

Cam and Andrew

ABOUT

MEDIUM RARE
CHEF APPAREL

LEVEL TWO

WHAT'S IN IT
FOR YOU

LEVEL 2 AMBASSADOR

Being a long-term, Level 2 Medium Rare Ambassador pays. Literally. In addition to free Medium Rare gear—like an apron, hat or T-shirt — you receive a 10% commission on all purchases made by your followers.

Every 30 days, you’ll feature your Medium Rare gear on your Instagram account in one post and in two Instagram Stories.We also send you a unique promo code your followers can useto receive 15% off all Medium Rare gear. Discount codes will be valid for 30 days. At the end of 30 days we tally up sales made by your followers and send you a cheque.

You’re in control of when you share your posts in those 30 days and what you say*.

*Seriously, there’s no script. Just remember to keep it legal and be kind to others.

POSTING
REQUIREMENTS

There’s a reason we want you in our Ambassador Program — because you create compelling content about the industry. We’re not here to change that, we’re here to support it. You’re free to share about your Medium Rare experience however you choose. It’s in your hands. You just need to feature our free swag and use our hashtags. Okay, you also need to abide by Canadian regulations and keep your integrity intact, but that goes without saying. Except that legally and ethically we’re required to say it, so we’re covering that too.

Adhering to Regulations

You already tell it like it is on your account and your sponsored posts should be no different. We’re giving you free stuff and your followers have a right to know. So, mark your posts as sponsored and everyone will be happy. Including the law.

When posting content and creating stories about the Medium Rare brand and products, make sure you prominently display the following hashtags in the caption of your content. And don’t forget to tag us. The regulators don’t require it, but we sure as hell don’t want to miss your shout-out. For Instagram Stories, make sure the hashtags are easily read, heard or seen at the beginning of the story.

Mandatory Video

Please send us a video file unboxing or opening your Medium Rare package.

Mandatory Hashtags

#mediumRare_ambassador

#sponsored

#giftedproduct

#mediumrarechef

#mediumrarelife

#mediumrarerep

If your account has access to Instagram’s Paid Partnership Tool, be sure to use it in addition to using the mandatory hashtags.

Influencer Integrity

We’re not looking for polished pros and fancy filters. If that’s you, cool, but we also love gritty realism. We always want you to speak your truth, just make sure you do it in a respectful manner. We’re an inclusive community, and as our ambassador, what you say and do reflects our brand. Much like when you’re trying to make a recent ex jealous, throughout our relationship it’s super important that all your posts—for the campaign and otherwise—represent a positive image. Living your best life (culinary or otherwise) is a yes; abusive, inflammatory or aggressive comments are a hard no and will not be tolerated. Ambassadors and let’s be real, all humans — should avoid posting any content that promotes illegal activity, bigotry or discrimination based on age, race, gender, religion, nationality, disability or sexual orientation.

SHARING YOUR
INSTAGRAM ANALYTICS

We know analytics is an ugly-ass word. But don’t panic. All we’re looking for is feedback on what your followers think of your sponsored posts. After you post or make a story featuring Medium Rare, you’ll send us a screenshot of your stats. It's like giving us a glimpse into how the back of house runs.

Here’s how it works.

If you’re not already familiar, Instagram has its own built-in analytics tool called Instagram Insights. It gives you instant feedback about your content—posts and stories—so you can see how it’s performing. In order to use Instagram Insights, you’ll need to set your account to “Business Mode”. This won’t affect your profile and you can always change it back at the end of your ambassador campaign.

How to Change Your Personal Instagram Account to a Business Account

In Instagram, tap the profile icon at the bottom right-side of the screen.
Tap the three lines icon at the top right of the screen, then tap Settings
Next, tap on Account
At the bottom of the list of options, tap on the link Switch to Professional Account
Under the Business heading, click on Next, then click Continue
Follow the prompts to select a category, then click Next

How to Instagram Insights for a Post

Click View Insights below the post and swipe up. You’ll now be able to see how many viewers liked your post, the number of comments, and if anyone saved or bookmarked your post.
You can also learn which actions were taken on a post, how your post was discovered and more.

Three days after your sponsored post, pull up the Insights for your post, screenshot it and send it to us by text to Rebecca at 587.438.9116 or by email at social@mediumrarecchef.com

How to View Instagram Insights for a Story

Start by visiting your profile. Then, at the top, tap the icon of the bar chart, which will take you to your overall profile insights. Click on Content and then Stories. Click on your Medium Rare Story, then swipe up.

The day following your sponsored story, pull up the Insights for your story,screenshot it and send it to us by text to Rebecca at 587.438.9116 orby email at social@mediumrarecchef.com

THANK YOU FOR JOINING

WE’RE IN THE BUSINESS OF SUPPORTING GREAT TALENT IN THE INDUSTRY. SO, IF YOU KNOW OF AN UP AND COMING LINE COOK, AN ALL-STAR BUTCHER OR AWARD-WINNING BEEKEEPER WHO WOULD MAKE A GREAT MEDIUM RARE AMBASSADOR, HOOK US UP. LET’S BUILD THIS COMMUNITY TOGETHER.